The University of Dubai (UD) students participate in the Etihadís competition entitled by ìFikraî which grants university students from all over the UAE a life changing opportunity to challenge themselves, learn new skills, and use their creativeness and talent to help the aviation industry evolve. On November 20th, 2016 at UD, the Etihad Aviation Group displayed a booth at which they distributed flyers explaining the purpose, objectives, description, criteria, and challenges of the competition. The competition requires university students to think outside the box and come up with 10 unique ideas, face 10 challenges and earn 10 life changing opportunities.